The leading social networks reach across geographical, political, or economic borders and are usually available in multiple languages to connect people. In 2022 social networking sites are estimated to reach approximately 4 billion users and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain traction. This article clues you in on the top 5 social network platforms for MSPs to get noticed.
When you are in the business of information technology, you need to be on the cutting edge of the best marketing technologies as well. As an MSP you need to take advantage of social media platforms to get increased visibility, generate new leads, and creatively promote connections.
Let’s take a look at these 5 front runners:
Facebook – This platform is an ideal way for small to medium businesses with a limited marketing budget to communicate with both existing and potential customers, allowing them to see your product or service and get to know you.
YouTube – With a channel on YouTube you can give your customers an interactive platform by hosting videos relevant to your products and services making them feel more connected in an engaging manner.
WhatsApp – Built with the small business owner in mind, WhatsApp Business is a free platform that makes it simple to connect with your customers and highlight your products and services.
Instagram – Instagram marketing works wonders for brand awareness and building customer relationships with over 80% of its users stating this social network helps them discover new products or services that they trust.
TikTok – This form of video is proving to be highly engaging for targeted audiences, not just on the TikTok platform, but is spilling over into other media channels such as LinkedIn and Twitter. Why not offer your customers something innovative, relatable, and even fun to get your message across.
So MSPs get out there and grab your slice of the social networking pie by letting your presence be known! Social media is also a great way to find and recruit new staff. Check out our blog post 3 Places to Hire the Best MSP Staff to learn more.